Maily

Connecting kids with family and friends

Plan

Maily is an app for kids to communicate with their family and friends, through fun drawings. It’s like a kid’s first email, but focused on their creativity, and offering a secure environment. Initially launched in 2012, it has been featured on the Time Magazine, The Guardian and TechCrunch.

We joined them to build a new version of their Android app. The team already had a bright junior developer, but wanted to improve the quality and performance of the application, while re-designing the current features.

Client

Maily (Belgium)

Duration

3 months

Year

2015

Services

Approach

We reviewed the architecture, implemented best practices, helped with API design and gave feedback on Android specific UI/UX.

The main challenges were:

Improving a powerful drawing tool with drawing, text, stickers and camera integration;
Synchronizing data across platforms (Maily also has iOS and web apps);
Implementing a complex onboarding process for the kids’ parents and friends.

Result