Android app analytics tools comparison
I was surprised by the amount of mobile app analytics tools out there. It's hard to pick one, even if you just need a specific feature. And although they use different terms, most support the same basic feature set.
I ended up doing a comparison table of the ones I found:
| Service | Google Analytics | Facebook Analytics for Apps | Flurry (Yahoo) | Mixpanel | Appboy | Tapstream | Localytics | Countly | Answers |
|---|---|---|---|---|---|---|---|---|---|
| Entry price | Free | Free | Free | Free (25K events) |
Free (1K users) |
Free (10K DAU) |
Free (10K MAU) |
Free (10K sessions/mo) |
Free |
| Paid features | $150K/year for support and SLA | - | - | Tiered from $150/mo | From $100/mo (source) | $500/mo for all analytics features | Tiered from $200/mo | $125/mo for crash reports and messaging | - |
| Real-time | Yes | Yes | No (15-45 mins) |
Yes | Yes | Yes | Yes | Yes | Yes |
| User flow | Yes | No | Yes | No | No | No | No | No | No |
| Crash reports | Yes | No | Yes | No | No | No | No | Yes (paid) |
Yes (Crashlytics) |
| Custom events | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom dashboard | Yes | No | Yes | No | No | No | Yes | No | No |
| Referral tracking | Yes | No | Yes | No | No | Yes | Yes (paid) |
Yes | No |
| Other main features | Google Play integration, funnels, goals | Segments, funnels, retention | Segments, retention, funnels | Segments, retention, funnels, user messaging | Messaging, segments | Funnels | Segments, retention, funnels, messaging | Open source self-hosted version, messaging, segments, retention, funnels | - |
| Flag Customers | Intuit, GILT, Airbnb, GoPro | - | Rovio, Shazam, Skype, Snapchat, Vine | Quora, Airbnb, Twitch, Jawbone | Urban Outfitters, Mag+, Glide | Hootsuite, Microsoft, Twitch | HBO, Soundcloud, Ebay, VISA, Microsoft | Evernote, Ubisoft, Samsung, Intel | Tinder, Soundcloud, Etsy, Spotify, Ebay |
| Other platforms | iOS, Web | iOS | iOS | iOS, Web | iOS, Windows | iOS, Windows Phone, Windows, Mac | iOS, Web | iOS, Windows Phone, Mac | iOS |
| Launch Year | 2012 | 2015 | 2005 | 2010 | 2011 | 2012 | 2009 | 2013 | 2014 |
| Twitter followers | 748000 | 142000 @fbplatform | 18100 | 15800 | 13600 | 6700 | 6700 | 2700 | 280 |
Notes:
- I focused on general analytics features, like real-time information, user flow and custom events. There are more tools focused on stuff like marketing automation, app store analytics, referral tracking...
- I only included tools I could signup right away, and was able to find pricing information. No request demo or trial contact forms.
- I didn't try all the tools, so some information might be inaccurate.
There wasn't any Android-only tool. It seems once you got the analytic back-end developed, supporting another mobile platform is easy.
Do you know another tool I should add to the table? Leave a comment below, together with your feedback.
Update (July 2015): Answers' custom events have come out of beta and are now available to everyone.